A trademark lets you eliminate various risks that could result in litigation and financial loss. A trademark and a brand are not one and the same. Any graphic or verbal image or combination of both, could be registered as trademarks in the USA and can be made directly by the designer of your logo.
There are many companies with the same name, but only the one with the authority to produce products and other companies will need to find alternatives to allow them to produce these.
What is a trademark?
The term trademark refers to a symbol that distinguishes a company (its logo or style, name, and so on.). If you are a registered trademark, you will greatly reduce the chance of counterfeit products and, in turn, affect the reputation of your brand.
Additionally, the existence of trademarks will permit you to unite certain products of the firm as well as, in the event that you are able to identify fakes, you will be able to receive a substantial financial reward.
Unregistered products with no brand can be difficult to market in the marketplace and also to advertise. A lot of distributors and companies won’t accept the product to sell. Also, it will be difficult to market the product because numerous advertising agencies require an official trademark registration certificate.
How do you create a trademark?
To be able to register a trademark the applicant must file an application with the appropriate authorities. the application should contain the following details:
Name of the applicant (data of the business or the person who registered this trademark),
Image of the Trademark,
– A list of items or services
A document that will verify the reasons to register a trademark,
A document that confirms your payment for the fee for state services.
The most challenging procedure is the direct design of a trademarked image. It is possible to do it yourself or contact certain businesses as well as freelance graphic designers.
The simplest and most effective method to design a trademark is using the logo maker.
In addition, the trademarks made by the design studios will be distinctive because they have a database of current trademarks which eliminates a number of problems that arise during the registration process.
You can make multiple trademarks at the same time before selecting the most appropriate and popular one of the many options. Designers can also get a significant discount on the services of freelancers and specialist agencies. They permit you to design an approximate copy of the image. It will be further refined however, the cost for this service is substantially lower than the full design of a trademarked image.
Once the application has been submitted after which an examination of the request will be conducted along with the publication. In the near future, a time limit for opposition (30 days) is set to be established in which companies will be able to contest trademark registration.
Following the complete procedure After completing all the steps, a trademark registration certificate is issued, following which it will be placed directly on the product of the company.
However there is a validity period, however, it can be extended for an unlimited quantity of times. Trademark registrations are carried out for specific categories of goods. Manufacturers that offer a variety of goods are required to sign trademark registrations for a specific category of goods which is a lengthy procedure.
Conclusion
The registration and creation of trademarks is a lengthy and intricate procedure. The most challenging phase is the creation of the distinctive picture of the trademark but designers can accelerate this process and also cut down on the creation of a unique image of the trademark.
In the same way, designers are able to create images that are not just trademarks however, they can also design distinctive logos that will eventually be an integral part of the brand’s identity and its advertising firms that can increase the brand’s visibility and ultimately its profits.
